Motion attracts visitors at trade shows. Sales increase up to 50% when motion is added to point-of-purchase displays. Trade show booths can also benefit from the use of motion. Use materials that attract light, like metallic foils and neon colors. Backlit graphics, bubbling water towers, and revolving signage can also help attract visitors. If using video and slide presentations, keep total length to about one minute—and pace them the way TV commercials are paced.